In an effort to attract a younger audience, fashion shows have become more inclusive and inclusive of women in general.
But as the industry continues to shift away from its roots of women and girls, it’s also struggling to stay relevant.
The most recent fashion show, the #MakeTheMillion, raised $20 million for breast cancer research, a campaign that could have helped the industry get out of its comfort zone and into a new one.
“I think it’s going to be a very, very tough year for the industry, I think it will be a tough year in terms of reaching young women,” said Sarah Hwang, a fashion industry analyst at the consulting firm Frost & Sullivan.
“This is the first year that it’s been on the forefront of women’s health issues and women in fashion.
It’s definitely going to affect them in a big way.”
A few years ago, when Hwang and others first started getting interested in fashion shows, they were hoping to see them on the runway.
“The industry was still largely female-dominated and women weren’t as well represented in the fashion world,” Hwang said.
“It was a really interesting time, especially with the new-fangled fashion runway.
I was like, ‘Why don’t we start looking at how to create more opportunities for women?'”
That was the year that fashion shows really started getting a lot more mainstream attention and people started to see the kind of impact that they were making.
“As more and more women started wearing makeup, Hwang thought fashion shows could be a big opportunity for the fashion sector to capitalize on their newfound power.
But that’s not what has happened.
For example, I’m white, but my husband is Asian, so I can’t get in, but the people who come in are white.””
They are getting bigger and more diverse, but there’s still a lot of people who are still very white,” she said.
“For example, I’m white, but my husband is Asian, so I can’t get in, but the people who come in are white.”
Hwang said that in her view, fashion is still in the minority.
There are only about 200 fashion designers and brands on the planet.
And the fashion business is still largely male-dominated.
But there is a growing movement for women and people of color to see fashion as a way to connect with one another and show their support for one another.
“A lot of women are not comfortable wearing makeup in the office or being in the public eye,” Hui told Business Insider.
Women of color have also become increasingly important to the fashion scene, and Hwang believes that the industry is starting to pay attention.
“Women are increasingly coming into fashion,” she added.
While Hwang’s views are not necessarily representative of the industry as a whole, she said that there are a few trends that are changing that she thinks are positive.
“It’s very much a more inclusive time,” she explained.
“I think that there’s more awareness.
People are more accepting of each other and that they’re able to come in and be themselves.”
Hanging out in the club?
You can wear makeup, but you can’t take it off, said Hwang.
The trend has led to a more diverse look for some people, Hwan said.
Women are also finding creative ways to incorporate makeup into their outfits.
The #MaketheMillion campaign, for example, encouraged women to use the hashtag #makethemillion to post their own selfies on Instagram.
Hwang and Hwan, who have both worked in the industry for more than 15 years, believe that the trend is helping the fashion and beauty industry continue to grow and prosper.
“We have a lot in common, and we both have to be honest and acknowledge that,” Hwan told Business Insiders.
It’s also making fashion a more social and accessible place to work.
“In terms of women, it just feels like there’s a lot going on and it’s a more welcoming environment to be in,” Hwa said.
The #MakeTHEMillion hashtag has already reached nearly 5 million Instagram followers, and it has also helped make fashion more accessible to a wider audience, Hwa added.
“There’s not a lot out there that you can go and wear that you have to wear to a work event,” she told BusinessInsiders.
Hwang also believes that fashion will continue to thrive as long as there are women in the business who are passionate about their work.
“That’s what really sets us apart from other businesses, that we’re passionate about what we do,” she continued.
Whether it’s women or people of all colors, Hweens has a message for anyone who wants to become involved in fashion and want to learn more about it: Be your best self.